Gili, the first branded jewellery of India, started in 1994 when jewellery was treated as a possession but Gili with the clear image of future needs, shifted this paradigm "from occasionally... to the need of every occasion".

Delve deep into the history of this glorious brand, the naissance, celebrated achievements and learn about its vision and goals.

A brand, An eternal experience.

A team of people, with a vision and passion to venture into the jewellery market led to the establishment of the brand that you discern, distinguish, and devour as Gili today.

What started off as a dream, transformed into an organization, a Super Brand, setting high standards of excellence, with adornments that have left the consumers astounding and asking for more.

Branded jewellery was an unfamiliar concept. To bring about a new brand for working women, was indeed treading into unknown territory. Inspiring trust amongst people, to make jewellery affable and affordable to every Indian, changing the mindsets of traditional Indians, were some of the difficulties Gili had to face up to.

The Challenges

• Traditionally in India, women did not wear diamond jewellery often, apart from special occasions such as marriages and festivals.
• Diamond jewellery was not meant for everyone but only a privileged few who could meet the expense of it.
• To possess a diamond was a real privilege.
• Indians were only aware of 22karat jewellery in the market. The notion of 18karat jewellery was completely unheard of.

With a view of introducing a brand in Diamond jewellery, Gili set out to make its mark and offer people something unexpected, unbelievable and unheard of. The longstanding beliefs, practices and customary conventions needed to change and Gili believed it could be the change it envisioned to bring about.

By conducting an extensive research and study on whether the country was prepared for branded jewellery; Gili came to the fore with its grounding to make available jewellery that was wearable, within means and beautiful. A time when diamond was the possession of the rich and there were few diamond retailers, Gili was unwavering in its endeavor to present affordable and elegant ornaments to all.

Birth of a brand

Soon the Gili newborn grew, developed and burgeoned into a household name, and a nation wide brand, a huge success. It was now a name synonymous with youth, love, feelings, and emotions.

Gili took everyone by surprise with its unique, inimitable and never seen before products. Its marvelous designs featuring a blend of Indian and western nuances had made Gili jewellery a stupendous sensation. Gili's magical jewellery had swooned buyers all across the nation. The Gili formula had worked in changing the people's perception regarding wearing Diamond jewellery only on special occasions, and it was now an everyday affair as women embraced and accepted the Gili way of adorning themselves.